Owensboro-based advertising agency Tanner+West is calling on local families and individuals to bring their love of Holiday World & Splashin’ Safari to life in a series of upcoming commercials and photo shoots for the popular southern Indiana amusement park. The agency is seeking enthusiastic participants who already know and enjoy the park’s attractions, from roller coasters to water slides.
Executive Producer David Grinnell emphasized the agency’s preference for casting local talent over professional actors from outside the area.
“We want these commercials to feel authentic,” Grinnell said. “Holiday World & Splashin’ Safari is a family destination, and there’s something special about showcasing people who genuinely know and love the rides. It adds a layer of honesty and excitement that’s hard to replicate with actors who are unfamiliar with the park.”
The opportunity comes with the chance to star in commercials, print advertisements, and social media campaigns for the 2025 season. Selected participants can expect to spend multiple days on site at the park, riding attractions repeatedly to capture the perfect shot. According to Tanner+West, some scenes may require riding a single ride 15 to 20 times in a row.
The agency is looking for kids, teens, parents, and grandparents, as they need talent of all ages to reflect the park’s broad appeal. Whether you’re a thrill-seeking coaster enthusiast or someone who enjoys relaxing by the wave pool, there’s a place for everyone to shine in these campaigns.
While entire families are encouraged to audition, Grinnell noted that final casting decisions may mix and match individuals from different families.
To participate, each family member must register individually using the same email address, a process designed to give the creative team maximum flexibility in casting.
“This is a fantastic opportunity to not only enjoy the park but also represent the joy it brings to so many families,” added Ashley Blankenbaker, Director of Marketing for Holiday World & Splashin’ Safari. “We’re excited to see the local community step up and shine.”
Holiday World & Splashin’ Safari, located in Santa Claus, Indiana, are known for their family-friendly atmosphere and award-winning attractions. For those interested in being part of the action, Tanner+West is now accepting submissions.
