Owensboro Health Regional Hospital hosted its 2025 Spring Leadership Conference on Wednesday, bringing together team leaders, executives, and special guests under the theme “Characteristics of a Winning Team.” The event focused on the evolving nature of leadership, culture, and excellence in healthcare — and drew inspiration from the world of college athletics.
The conference featured remarks from Owensboro Health President and CEO Mark Marsh, followed by a dynamic leadership presentation from Western Kentucky University Head Football Coach Tyson Helton.
In his opening remarks, Marsh emphasized the rapid pace of change in healthcare and the need for adaptable, servant-minded leadership.
“Change is evident — we know it’s happening at a rapid pace,” Marsh said. “It’s always good for us to stop and reflect on what we’re dealing with and what we ask of you as leaders every day.”
Marsh reflected on his own path to leadership, sharing a story about mentorship and his journey through Western Kentucky University. He credited key figures in his life, including longtime friend and Bowling Green business leader Dave Chandler, with helping shape his leadership philosophy. Marsh also highlighted the parallels between healthcare and college athletics, noting the importance of building teams and navigating change in both fields.
“This individual right here — you talk about a winner in trying to navigate through change. Coach Tyson Helton has done it the right way,” Marsh said, introducing the conference’s keynote speaker.
Helton, now in his seventh season at WKU, used his time to break down three pillars of a winning culture: having a clear vision, defining roles and accountability, and leading with discipline and consistency.
“Our vision at Western Kentucky is to build champions — not just championships,” Helton said. “That means building champions on the field, in the classroom, and in the community.”
Helton praised Owensboro Health’s stated mission to be a “regional center of excellence,” noting that the pursuit of excellence requires clarity and unity.
He also emphasized the importance of clearly defined roles and responsibilities within any organization.
“When I hear someone say, ‘I wear a lot of hats,’ that’s a red flag to me,” Helton said. “I want everyone to know exactly what their job is. That way, we have clear communication and strong accountability.”
Helton likened leadership to parenting, saying that while it can be difficult to hold people accountable, it is essential to growth.
“Conflict creates resolution,” he said. “It puts us in uncomfortable situations — but that’s when innovation happens. You can sit on your hands or you can be a forward thinker.”
In a series of powerful anecdotes, Helton outlined the traits of effective leaders: authenticity, consistency, and a servant’s heart.
“My daily actions define who I am,” he said. “If you’re authentic and trustworthy, the people you lead will want to make you successful.”
He encouraged attendees to model the behaviors they expect and to pour into rising talent within their organizations.
“Your job is to hire talented people and develop them,” Helton said. “Ask yourself: Can this person do my job someday? Are they indispensable?”
Helton concluded with a challenge for attendees to consider their legacy.
“Long after I leave Western Kentucky, I hope the culture we built is still felt,” he said. “That’s what true leadership is — leaving something that lasts.”
The conference included a networking breakfast, a lively Jeopardy-style game hosted by comedian Ben Gleib, and a Strategic Imperatives Update. Marsh returned to the stage at the end of the day for closing remarks, wrapping up the program.
Throughout the day, a live painting experience led by the Owensboro Museum of Fine Art offered attendees a creative outlet.
The event was hosted by Owensboro Health’s Human Resource Development team.
