Owensboro Health has named Christy Maraone as its new Vice President of Marketing & Communications. Maraone, who brings more than two decades of executive-level experience to the role, including 10 years in healthcare marketing for major national systems.
Maraone will oversee all aspects of marketing for the OH system, from brand management and communications to media relations, digital strategy, and social media. She will focus on strategies to strengthen Owensboro Health’s regional brand, consumer trust, and market share.
“As I step into the role of leading marketing and communications at Owensboro Health, I am excited to amplify our strong reputation for clinical excellence, innovation, and exceptional patient care,” Maraone said. “I look forward to contributing to Owensboro Health’s continued growth and helping to solidify its position as one of Kentucky’s premier healthcare brands. It’s an honor to share our inspiring story with the communities we serve.”
Most recently, Maraone served as marketing lead for HCA Healthcare’s Gulf Coast Division in Houston — the company’s second-largest division — overseeing 19 hospitals, 33 free-standing emergency centers, 23 urgent care centers, 13 ambulatory surgery centers, and 90 physician practices. Her career also includes executive marketing roles at Burn and Reconstructive Centers of America, Vascular Institute of the Rockies, HCA Healthcare Presbyterian/St. Luke’s Medical Center, and CommonSpirit Health St. Anthony North Health Campus.
“Christy is a seasoned executive who has achieved an incredible level of success throughout her healthcare marketing career, which includes some of the largest and most respected brands in the nation,” said Owensboro Health President and CEO Mark Marsh. “As the healthcare industry changes and gets more competitive, adding a professional of Christy’s caliber to our talented and dedicated marketing team positions us to build an even stronger brand in the future.”
