Two years ago, Tammy Martin began selling Paparazzi Jewelry out of her home on Facebook Live as a hobby. Fast forward to this summer, and Martin was able to open Love Yourself Boutique, a full-scale brick-and-mortar boutique in downtown Owensboro.
Martin saw others having success on the internet and decided she wanted to turn this hobby of hers into something more. With a long-standing desire to be her own boss, she was able to step away from her long-time career in banking and dive into jewelry sales full-time.
“I’ve always loved design and jewelry but never thought I could make a career out of it,” Martin said. “I initially just joined Paparazzi to get discounted prices on jewelry, but quickly learned I loved it too much not to do more.”
Love Yourself Boutique boasts rings, necklaces, and earrings, but the fun doesn’t stop with jewelry. The boutique also offers ball caps, designer hats, umbrellas, purses, backpack purses, make-up bags, tumblers, sunglasses, hair clips, key chains, and other accessories.
“I saw ladies having fun on Facebook Live and making money, and it seemed like a great way to make some extra income and pay off debt,” she said. “I never thought having a storefront would happen this quickly.”
The store carries women’s clothing, from casual tops, business tops, dress pants, and casual pants to leggings, capris, skorts, biker shorts, dresses, T-shirts, summer tops, blouses, and cardigans.
Love Yourself is currently moving out its summer line to prepare for fall and winter clothing, offering daily sales. All biker shorts, skorts, and sleeveless tops are discounted by 30%.
Martin maintains an open mind and is constantly entertaining other ideas and concepts for the boutique. She and her husband have aspirations to bring on additional employees in the future and potentially open another store.
“You name it, and we have it,” Martin said. “There are other things I want to try in the boutique, and we’ve considered opening a second store in a neighboring community. The support from the community has been overwhelming; I threw the idea of the storefront to my viewers (on Facebook), and they were 100% behind me.”
Those same individuals are regulars in the store, and Martin is adamant about instilling self-value in them and everyone else that walks through her doors, hence the name: Love Yourself.
For more information about the boutique, visit them on Facebook here.
“The entire reason I came up with ‘Love Yourself’ is because you have to love yourself to love others,” she said. “Why not pamper yourself? We have to quit putting ourselves on the back burner.”
The Chamber Member of the Week program is a membership benefit of the Greater Owensboro Chamber of Commerce. Founded in 1913, the Greater Owensboro Chamber of Commerce has worked to provide valuable benefits and services to member businesses and individuals for over a century.
Today, with a membership base of nearly 1,000, the Chamber is a guiding force in community and business development initiatives, serving as the center of business advocacy for the Greater Owensboro region.
To learn more about becoming the Chamber Member of the Week or inquire about Chamber membership, contact Shelly Nichols, Chamber Vice President, at 270-926-1860 or [email protected]