Stretch Zone Owensboro opening new business on Monday

March 1, 2024 | 12:15 am

Updated March 1, 2024 | 12:31 am

Photo by Josh Kelly

Stretch Zone is adding an Owensboro location, with the new studio opening March 4. Rather than working to increase muscle flexibility, the business works to re-educate the nervous system using a proprietary system of practitioner-assisted stretching.

Regional Manager Jordan Green said he’s excited to for the local studio to open. It is located at 2065 East Parrish Avenue, next door to Ernesto’s.

According to the company website, the Stretch Zone Method differs from massage, yoga, and other stretching modalities because rather than focusing on muscle elasticity it seeks to increase active range of motion. The website says that is accomplished using a proprietary table and a patented strapping and stabilization system.

Green said that there are about 10 such tables at the Owensboro studio. He said the proprietary strapping system enables Stretch Zone to lock muscles in place and focus on target areas for the patient.

This is different from traditional massage or chiropractic tables which tend to focus more on skeletal anatomy, he said.

“We are much more focused on muscular tension. We’re not trying to pop people. We’re a little bit more gradual with our stretches, and it’s more about the stretch than the release,” Green said.

He said that Stretch Zone focuses on stretching thoroughly and adequately, adding that while people should stretch often, it’s seldom done correctly.

All of the staff, according to Green, will have an educational background in exercise science and similar practices. They primarily operate through a client-designed program.

“We’ve got multiple programs for different people that’s had knee replacement, probably someone that we’ll need to see more often than someone that does yoga three times a week and runs on the side that has no big issues. But the stress relief from a good stretch, you’ll get that in here as well,” Green said.

Visit the Stretch Zone website to register for a session or learn more.

March 1, 2024 | 12:15 am

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