The Owensboro Convention Center East Ballroom has hosted a variety of business and nonprofit events over the past five years. On Wednesday, the ballroom was officially renamed the German American Bank Ballroom in a third-floor ribbon-cutting ceremony.
“We announced a long term agreement for naming rights to the East Ballroom,” said German American Bank Regional President Amy Jackson. “We were looking for a way to reinvest in our community. I was looking for the right place to make the right commitment. The Convention Center is a part of the community, it is where we host the Athena Awards, so we made that commitment and invested in the Convention Center.”
The commitment Jackson is referring to is a 5-year contract between German American Bank and the Owensboro Convention Center, which is a commitment Jackson hopes to renew.
Jackson said she and Convention Center General Manager Laura Alexander worked together this spring to help the idea come to fruition.
“We have been working on this partnership for a few months to help determine how we could help solidify German American’s marketing efforts to grow in Kentucky,” Alexander said. “It truly shows their commitment to Owensboro while also gaining local, regional, state and national brand exposure.”
Jackson said each reference to the German American Ballroom will help with expansion and branding, assist non-profits and show German American’s commitment to the Owensboro community long term. Jackson also said that, with the company investing in the Convention Center, it means fewer tax dollars, which according to Mayor Tom Watson, will help save the taxpayers money.
“We are so grateful for the community partnerships that help to make Owensboro a better place to visit,” read a post from the City of Owensboro, Mayor’s Office.