Jenna Payton and Madeline Logsdon have been friends for over a decade. After having their own children and developing a love for children’s clothing, the two felt they could put their own touch on the children’s clothing market by offering unique and affordable pieces.
“It seems very difficult to find clothes that not everyone else is wearing at a good price point,” Payton said.
After discussing their vision for providing customers with quality choices, they established Maddie Jay, an online children’s clothing boutique. With their unique experience in mind, the two believe they will work well together on this new business venture.
Payton, a family and consumer science high school teacher, started Designs By Jenna Door Décor in 2013 as an outlet for her creativity. She says this experience has helped her to understand the fundamentals of running a small business.
Logsdon, who is from a farming family, says she worked at her family’s business through college, and moved on to become a project coordinator for a gas pipeline company. She believes her financial background will be beneficial in the future.
As their new business is going to be based online, they will run pre-orders through their Facebook page “Maddie Jay” and a newly purchased website, which is currently under construction.
“I think a lot of people do not understand what a preorder is, but it is actually very simple. We will list 15-20 designs and outfits per per-order. People can purchase these outfits by commenting on the picture of the outfit they would like to purchase with their name, size, and email address,” Logsdon said.
Since their designs are custom, each outfit has a minimum of 25 pieces per design that have to be met in order to make production. Once they have listed that an item has made production and the pre-order has closed, customers will receive their paypal invoice. When the website is live, outfits that have made production will also be available to purchase on their site.
“Another aspect we are excited about is the price point we will be offering. We are hoping all items will range from $20-$35,” Payton said.
Maddie Jay will offer an assortment of custom made outfits. They plan to have boy sizes NB-10 and girls sizes NB-12. They will offer everyday wear, pajamas and special occasion clothing.
With the first pre-order set for early January, Payton encourages future customers to like their page, and be on the lookout for their first post. The first pre-order will be a reflection of their children’s interests and hobbies.
“Between the two of us we have four children Tyler (8), Eloise (5), Jay (2) and Bickett (1). We both love finding that perfect adorable outfit for each of our children. We both have received many compliments on how well we dress our children,” Logsdon said.
After spending weeks trying to think of a name for their business, Madeline’s mother suggested Maddie Jay, which a combination of Madeline’s nickname and the name of Jenna’s son, Jay. The two wanted the name to represent both of them. The more they said Maddie Jay, the more they fell in love and knew it was the right fit.
The pair say they are most excited about starting this new adventure together, After meeting over a decade ago, they went on a double date with their now husbands. They have navigated high school, college, young married life, careers and motherhood together. They believe the closeness of their friendship makes them perfect business partners.
For more information on Maddie Jay, visit them on Facebook and look for their new website coming soon.
