Daniel and Danielle Hayden had big dreams when they got married seven years ago. One of those came to fruition last week when the couple — who own the Hayden Farms family business — fully launched D2 Meats.
“We launched under Hayden Farms quietly kind of just testing it out, getting our feet wet — and then officially launched it this week,” Danielle Hayden said.
Customers have been able to purchase quarter, half, or whole cow for years, but now the opportunity to buy custom cut beef in any size fills a popular request.
“In the past, we sold freezer beef. We grew it, processed it, and had it delivered,” Hayden said. “We now offer custom cut beef, 14 days dry-aged, born, raised and grown on our farm.”
When the pandemic hit, Hayden said they were inundated with requests for numerous types and cuts of meat.
D2 Meats offers everything from ground beef to steak — with custom cuts such as sirloin, rib-eye, flat irons, and t-bones. Unique cuts such as oxtail and liver are also available.
Hayden said D2 Meats — pronounced “D Squared Meats” — is the perfect representation of who the Haydens are as a couple.
“When we met, we both went by Danny,” she said. “I’m from Oklahoma originally and he was from here so I became Danielle to straighten everything out for people.”
D2 is special to the pair, who even used the title to abbreviate everything for their wedding.
“We own Hayden Farms, but D2 Meats is our first little thing as just Daniel and I,” Hayden said.
Their website, D2meats.com, allows customers direct contact to easily find products.
Customers can communicate with Hayden using the contact form on the website and pick it up on the farm on Tuesdays or Thursdays.
“I offer to meet people in town with the weather since I have a four-wheel drive truck and most people don’t,” Hayden said.
For future plans, Hayden hopes to offer a farmer’s choice box, with the ability to ship meats to customers in other towns and states.
“With the pandemic, shipping meat is a tricky thing, but we hope to be able to do this in the next 6 months,” she said. “We have support from my family in Oklahoma, and a big audience in the Nashville Area as well.”
Hayden said transparency is an important component of what they do on Hayden farms. From offering tours to being the first farm in the nation to have a glass walls classroom on the side of the poultry house, transparency remains their core value.
“We want to bring people to the farm, show them where their food comes from,” she said. “Truly from pasture to plate.”