Champion Ford named ‘2021 Dealer of the Year’ in KY for outstanding service

March 3, 2021 | 12:06 am

Updated March 3, 2021 | 12:03 pm

Champion Ford | Graphic by Owensboro Times

Champion Ford has earned the 2021 DealerRater Dealer of the Year Award, which recognizes auto dealerships across the U.S. and Canada who deliver outstanding customer service based on consumer reviews written on 

“Car buyers have spoken and have identified Champion Ford Lincoln Mazda as the best Ford dealer to do business with in Kentucky,” said DealerRater General Manager Jamie Oldershaw. “The quality and number of reviews for Champion Ford Lincoln Mazda speak volumes of the top-notch experiences they provide to customers.” 

The DealerRater awards are based on reviews by new- and used-car shoppers and those who took their vehicles into dealerships for service. Reviewers evaluated Champion Ford Lincoln Mazda on its customer service, quality of work, friendliness, pricing and overall experience. 


Champion Ford Lincoln Mazda has demonstrated consistently high PowerScore ratings for customer satisfaction, placing it in the top of its class. The PowerScore is determined using a Bayesian algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the 2020 calendar year. 

“We are proud to have won the Consumer Satisfaction Award for four straight years and once again win the Dealer of the Year for Kentucky for the sixth time since 2013,” said Duke Brubaker, President and General Manager of Champion Ford. “Our customers are the real stars here as they have patronized our business for 30 years now.”

Champion Ford has been serving Owensboro and the surrounding areas for more than 30 years, carrying the new and certified used vehicles. 

DealerRater has an audience reach of more than 34 million consumers each month. The site offers over 6.5 million sales and service reviews across 44,000 U.S. and Canadian dealerships, including a network of more than 5,000 Certified Dealers. 

March 3, 2021 | 12:06 am

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