Safe Ride KY offering free Lyft rides during the holidays

December 23, 2019 | 3:12 am

Updated December 21, 2019 | 6:48 pm

The Safe Ride KY coalition is teaming up with the Kentucky Distillers’ Association to give out $10 ride credits through Lyft. Impaired individuals 21 and over can use the Lyft app to enter the promo code SAFERIDEKY2020 to claim a free ride until 5 a.m. Jan. 1, while supplies last.

The coalition is offering $10,000 worth of free rides over the upcoming holidays to complement DUI enforcement efforts and prevent impaired driving on Kentucky roadways.

“We are proud to lead the coalition in offering discounted safe rides this holiday season for the third consecutive year,” KDA President Eric Gregory said. “We encourage all who will be venturing out to celebrate to do so responsibly and plan your transportation ahead of time.”

Since its founding in 2017, the non-profit Safe Ride KY coalition has been providing sober rides during high-traffic holidays throughout the year.

“Safe Ride KY’s holiday campaigns continue to have real impact on reducing the number of impaired driving incidents across the Commonwealth,” Gregory said. “It’s a program that produces results by allowing people to plan ahead to celebrate responsibly and get home safely.”

DUI convictions have decreased steadily over the past five years in Kentucky, dropping from 21,785 in 2014 to 18,567 last year, according to Kentucky State Police data.

“We’re proud to support this collaborative Safe Ride KY initiative to make it easier for motorists to make the right choice this holiday season by planning a safe ride home,” Transportation Cabinet Secretary Jim Gray said. “This pairs well with our current Drive Sober or Get Pulled Over campaign to encourage responsible driving and avoid preventable tragedies.”

Josh Hafer of Heaven Hill Distillery, who serves as Chairman of the KDA’s Responsibility Advisory Group, said, “Responsibility is a year-round effort for all members of the KDA. It is embedded in our marketing, guest services and promotion. Offering Safe Rides is a recognizable extension of that effort.”

The Safe Ride KY coalition is led by the Kentucky Distillers’ Association and joined by the Wine and Spirits Wholesalers of Kentucky, Becker Law Office, Independent Stave Company, Buzick Construction, AAA of Kentucky and supported by the Kentucky Office of Highway Safety and Louisville Metro Councilman Brandon Coan (D-8).

With so many safe and affordable options, Safe Ride KY partners hope no one will drive impaired this holiday season.

More information can be found online at www.saferideky.org.

December 23, 2019 | 3:12 am

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