Visit Owensboro earns statewide recognition for 2021 Christmas campaign

November 22, 2022 | 12:06 am

Updated November 21, 2022 | 7:08 pm

Visit Owensboro earned second place in the field of marketing campaigns at the Kentucky Travel Industry Association’s (KTIA) annual tourism Traverse Awards. Visit Owensboro’s “12 Days of Christmas in 2021” campaign featured multiple marketing and sales strategies including targeted video, photography, radio, social media, and digital ad placement to promote last year’s holiday activities in downtown Owensboro.

“It’s an honor to be recognized for our work in tourism marketing by the top experts in our field with KTIA,” said said Dave Kirk, Visit Owensboro. “The campaign was extremely successful in bringing both visitors from outside our market and attracting our locals to downtown during the winter season. This success was evident in the fact we had one of our highest December occupancies on record in 2021.”

Owensboro falls into the same division as much markets such as Louisville, Lexington and Bowling Green.

“I’m extremely proud of Dave and our team for developing and executing this campaign to the highest level,” Mark Calitri, President & CEO Visit Owensboro. “It’s a team effort all the way around and most importantly, it produced results. Of course, none of this would be possible without the hard work of our tourism partners to help create this holiday event.”

November 22, 2022 | 12:06 am

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