The City of Owensboro has launched its Monarch Neighborhood Revitalization Strategy Area (NRSA) plan, which focuses on addressing housing affordability and economic growth in the area.
Abby Shelton, Owensboro’s Director of Community Development, outlined the initiative during an Advisory Committee meeting on Wednesday.
The Monarch NRSA targets the region bounded by 9th Street to the north, the riverfront to the south, Clay Street to the west, and the City limits to the east. This area is home to more than 2,000 residents. Shelton said it faces challenges from economic disparities and aging infrastructure to properties in need of rehabilitation.
According to Shelton, 60.34% of residents in this area are classified as low to moderate income, with 34.2% living below the poverty line.
“The goal is to make a meaningful impact through targeted federal and local funding,” Shelton said. “From increasing homeownership to improving community safety, the plan aims to foster sustainable development while preserving the unique character of the neighborhood.”
Initial projections for the Monarch NRSA include the construction of four new homes, the rehabilitation of 53 existing homes, and support for 22 commercial projects. The initiative will also tackle public infrastructure needs, such as aging roads and utilities, and enhance safety measures with improved lighting and surveillance.
With a total anticipated investment of more than $9 million – split between public and private funds – the City expects to see increased property values and improved living conditions.
“This plan is about more than just housing,” Shelton said. “It’s about addressing the community’s needs in a way that fosters engagement and builds a better future. The success of this initiative depends on community involvement and creating opportunities that make a lasting impact.”
Engaging the community is a cornerstone of the effort. Shelton stressed that the success of the plan relies heavily on input from residents and stakeholders.
“This is an ongoing process,” she said. “I encourage the community to review the draft plan, provide feedback, and take ownership of the vision we are creating for the area.”
The City has outlined a timeline for the project, with public hearings and a 30-day public comment period scheduled for early 2025. The final proposal will be submitted to the U.S. Department of Housing and Urban Development (HUD) in May.
Residents interested in reviewing the draft plan or participating in upcoming public hearings are encouraged to contact the Community Development office or visit the City’s website for more information.
Shelton credited City Commissioners and Rafe Buckner for their guidance in identifying the Monarch area as a focal point.
“There’s a lot of opportunity here,” Shelton said, noting the significant need for quality, affordable housing in Owensboro.
