Edilmar and Sulie Villanueva, the husband-and-wife team behind the popular Taqueria La Bendición De Dios, have launched a second food truck business in Owensboro — La Michoacana de Owensboro, offering homemade ice cream, fruit-based snacks, and other traditional Mexican treats.
The new ice cream truck officially opened May 1 and features a colorful menu of paletas (popsicles), prepared fruit, mangonadas, nieves (ice cream), and snacks like Dorilocos and elote.
“We’ve been learning how to make the ice cream ourselves,” Sulie said. “We make everything fresh — the mango with chamoy and tajín is really popular, and so are the strawberries and cream and the paletas.”
The Villanuevas have run their taco truck for about seven years and said Owensboro’s support has been key to their success.
“We love the community,” Sulie said. “That’s one of the reasons we wanted the ice cream truck to say, “in Owensboro.” It’s a nice business to be in — you get to meet people, be out and about, and share something special with others.”
La Michoacana de Owensboro draws inspiration from the traditional ice cream shops found throughout Mexico and large U.S. cities with vibrant Hispanic communities. Alongside classic flavors like Oreo and chocolate, the truck offers unique options such as hibiscus, watermelon, and lime, with many of the items made with water-based recipes for a refreshing twist.
Though running two trucks can be challenging, Sulie said it’s a family operation. Their daughters, son, and extended relatives all help with both trucks.
“One of the biggest things I love about food trucks is the family involvement,” Sulie said. “Even when my daughter was younger, I was able to take her with me to work.”
Customers can often find La Michoacana de Owensboro parked on West Parrish Avenue near Dollar Tree. The Villanuevas also post updates and locations on Facebook at facebook.com/share/18aeka3zRq.
“We just opened and we’re still learning, but people have been so supportive,” Sulie said. “It really is a blessing.”
