Kentucky Wesleyan College Athletics today announced the launch of Icon Suite, an innovative name, image, and likeness tool from Icon Source, the leading digital marketplace connecting brands and athletes for endorsements and partnerships, for all Panther student-athletes and community members. Icon Suite will continue to position Kentucky Wesleyan College athletics at the forefront of NIL opportunities, providing a seamless, compliant system for connecting brands, alumni, and other interested parties with student-athletes for NIL deals.
In the ever-changing landscape of college athletics and Name, Image, and Likeness, Kentucky Wesleyan is just one of a handful of NCAA Division II institutions to partner with Icon Source. Student-Athletes can now easily create an account and negotiate contracts with potential brand partners.
For additional details on Kentucky Wesleyan’s new local exchange application, click HERE.
The Icon Suite local exchange application software will greatly enhance the NIL experience for those involved in the Kentucky Wesleyan ecosystem. The software will connect local companies with student-athletes through a custom Kentucky Wesleyan marketplace, simultaneously simplifying the NIL administrative processes for Panther athletics administrators tied to deal disclosure and compliance. Interested businesses and Kentucky Wesleyan supporters will be able to readily identify and engage with potential student-athlete partners through this compliant marketplace software.
“This partnership represents the end of our lengthy and thoughtful search for a NIL Solution that would most benefit our student-athletes with opportunities both locally and nationally,” said Vice President of Intercollegiate Athletics Mark Shook. “It also serves to protect them with pre-screened companies/brands as well as in contracts that safeguard the student-athletes and helps them with their payments and tax reporting as key parts of the process to monetize their name, image, and likeness. After meeting with Drew and Mick at Icon Source, we knew we had found the solution we were looking for in this space. I’m also proud that we are the first in our conference to formalize such a partnership for our student-athletes. We look forward to the opportunities that come about as a result and how it will continue to grow for us moving forward.”
Icon Suite is a full-service system that makes it easy for athletes to disclose NIL deals through the student login and allows compliance officers to access contracts and review analytics across demographic breakdowns and other key metrics in the compliance section. Kentucky Wesleyan -branded gateway also services local businesses and alumni through the platform by providing access to athletes, as well as guidance, education, and facilitation of the athlete sponsorship process supported by Icon Source.
“Icon Source is thrilled to partner with Kentucky Wesleyan to adopt this type of software and provide the Icon Suite for all Panther student-athletes & the KWC athletic department. The excitement from the administration to jump into this new NIL era shows us that this partnership will connect businesses and student-athletes for years to come,” said Drew Butler, Executive Vice President of Collegiate at Icon Source.
Icon Source has an established history of facilitating deals for professional and college athletes, handling all the administrative aspects of name, image, and likeness deal-making including contracts, tax documentation, and payment services to ensure successful connections for both brands and athletes.
“Icon Source exists to connect athletes and brands, and our new Icon Suite software takes that a step further on the collegiate level, removing the heavy lifting for those involved in student-athlete and local business partnerships,” said Chase Garrett, founder, and CEO of Icon Source. “From finding relevant student-athletes for an event or promotion to handling contracts, 1099’s, and payment services, Icon Suite alleviates the administrative duties and offers assistance along the way to ensure successful connections.”
About Icon Source
Icon Source is a digital marketplace that brings agents, athletes, and brands together. The Denver-based company is the only platform that provides brands of all sizes direct communication with agents or the athletes themselves, eliminating unnecessary intermediate steps to engage with potential professional or collegiate partners. Its proprietary AI technology pairs athletes and brands based on social audience demographics. For additional information and to create a free account, visit www.iconsource.com.
