LOCASH, a country-rock duo, will be returning to Owensboro this Friday to perform on the front lawn of the Convention Center.
The high-energy artists will be hitting the stage after two opening acts: Payton Taylor, a former American Idol contestant, and Blackford Creek, a local country-rock band. Both artists competed for the opportunity to open up the stage for LOCASH in the WBKR-sponsored contest, “Friday Night Fight.”
LOCASH is a Nashville-based group made up of singer-songwriters Preston Brust and Chris Lucas.
After being described as “road warriors” for over a decade, LOCASH struck gold in 2015 with their songs “I Love This Life” and “I Know Somebody.” The duo went on to be nominated by the CMA Awards for the Vocal Duo of the year. Now, the band travels all over the country, most recently alongside Billy Currington. They’ve also toured with Faith Hill and Tim McGraw.
While the connection between Owensboro and LOCASH might seem mysterious at first glance, it’s actually quite simple. In 2012, after a tip from a friend, the President and General Manager of Champion Ford, Bruce “Duke” Brubaker, met with LOCASH band members (then called LoCash Cowboys) at The Big O Music Festival. One of the members, David Parks, was a drummer in the band and also from Owensboro and this created more interest. The group solidified its relationship with Champion Ford in the coming years.
In 2013, Champion Ford began a business relationship with LOCASH. The company became the exclusive dealer across the country of a specially-customized truck, now named the LOCASH F-150. It’s known for its 6” lift, off-road wheels and tires, and unique interior and exterior trim and were sold all over the country. The band members have even been known to drive the trucks in some of their music videos.
In addition to the business connection, LOCASH enjoys coming back to play in Owensboro because of the people here. They’ve remained loyal to their fan base, and thrive on the personal connections.
Brubaker explained, “They’re outdoorsman, and we are too. Plus, they live what they sing about and their success hasn’t changed them.”
Their new single, “Feels like a Party” was just released last week.
Brubaker said, “I can’t wait to see the crowd’s reaction. I think it’ll be a perfect complement to the Friday After 5 atmosphere. It’ll be a great way to kick off the weekend.”