Rock the Boro music festival coming in 2024

December 17, 2023 | 12:09 am

Updated December 16, 2023 | 4:04 pm

LS Music Productions is bringing a rock music festival to Owensboro on August 23-24, 2024. Organizers say they hope the Rock the Boro festival will feature national, regional, and local bands.

Founded by Miranda and Justin Embry, LS Music Promotions LLC focuses on supporting musicians through concerts, band promotion, and artist management.

“In the land of a thousand festivals we want to expand upon the musical landscape currently in Owensboro and bring a festival geared toward rock-and-roll,” Miranda said. “Music is life… Our goal is to help musicians on their road to success by booking shows, putting on concerts, promoting bands, and offering artist management services. We help venues with booking so they will stay stacked with talent, and we also offer booking services for events both locally and abroad.”

She said more than 100 bands have applied to perform at the festival. Miranda said they have almost all the pieces in place to ensure this festival is a success.

“We want to make Rock the Boro about more than just the music,” she said. “Hopefully adding a spotlight to what we are trying to accomplish for the region and the city of Owensboro will garner even greater interest as well as encourage sponsorship for us.”

She said the festival seeks to address the lack of variety in Owensboro’s music scene and aims to attract audiences who usually travel to larger cities for similar events.

“There is an entire segment of the population who is left out regarding live music options and who have to travel to other parts of the tri-state and beyond,” Miranda said. “We hope to change that. Instead of driving to Nashville, Louisville, or Indianapolis, it is our goal to create a festival in the local community and have those places travel to us instead.”

Miranda said she does not wish to encourage less country or less bluegrass events; they just hope to enhance and increase the current musical landscape toward inclusion and to appeal to the masses.

The festival will also include a Friday night event dedicated to mental health awareness, with proceeds going to a related charity. The Embrys have also established Music Pharm, a non-profit dedicated to music therapy for issues such as depression, anxiety, PTSD, and more.

“We want this festival to make an impact, so we plan on partnering with a local nonprofit veterans organization and donating a large portion of festival proceeds to them and a national veterans organization,” Embry said.

More details will be announced at a later date.

December 17, 2023 | 12:09 am

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