The Daviess County Convention and Visitors Bureau, which operates under the name Visit Owensboro, was recently recognized with four Kentucky Travel Industry Association Traverse Awards. They received gold for their marketing campaign for BBQ & Barrels, and silver for destination management relating to that event.
Visit Owensboro also received two bronze awards for radio or TV broadcast — one each for the spots “The Wedding Sampler” and “Hotel for ROMP.”
“It’s an absolute honor to be recognized among the best in the commonwealth for our marketing efforts,” said Dave Kirk, Visit Owensboro Destination Management. “One of the key elements to the awards is your marketing producing results. In terms of driving hotel revenue and occupancy, we can confidently check that box. The bourbon portion of BBQ & Barrels sold out. We had more people stay in hotels who attended ROMP than we’ve had any year.”
Mark Calitri, Visit Owensboro President & CEO, added “I’m incredibly proud of the work our team has done when it comes to marketing Owensboro and Daviess County as a destination. Dave Kirk has done an excellent job in creating the highest quality marketing and promotional campaigns that this community deserves.”
There were nearly 200 entries submitted for the KITA Traverse Awards.
According to KTIA president & CEO Hank Phillips, “The larger picture of the awards is how they reflect the results-oriented talent and creativity that exists throughout Kentucky’s tourism industry. That talent and creativity last year attracted over 75 million Kentucky visitors bringing with them the many benefits tourism provides to the people of the Commonwealth.”