Independence Bank is the proud sponsor of the weekly Farmers’ Market Spotlights.
Flowertown Blooms, founded by Jason and Tonya Womack, has returned for its fifth season as a vendor at the Owensboro Regional Farmers Market. Locally grown and thoughtfully arranged, the business offers fresh-cut wildflowers to customers, bringing color to the community one bouquet at a time.
With the help of the market, what began as a hobby in the Womacks’ backyard garden bloomed into a thriving business. A vendor space not only provides exposure to new customers but allows Jason and Tonya to connect with shoppers and build lasting support. Jason said they enjoy chatting with shoppers and witnessing reactions to each new bouquet.
“You see how it benefits people,” Jason said. “Whether that’s lifting a mood or celebrating an occasion, that’s something that’s pretty joyful to be a part of.”
The market has become Flowertown Blooms’ primary sales outlet and remains their top priority.
“Our farmers market has worked really hard on making it a great destination for families on Saturdays,” Tonya said. “It’s really a great opportunity for us.”
The business took root in 2022 after Tonya changed careers and broke her elbow in a fall. During her recovery, she spent time scrolling through gardening videos and developed a deeper interest in making her long-held dream come to life. With a passion for growing, Tonya took the next steps to create what is now Flowertown Blooms.
“From an early childhood, I’ve always enjoyed growing flowers,” said Tonya. “And I’ve always wanted to do something of our own.”
Flowertown Blooms first partnered with Niko’s Bakery and Café owner Matt Weafer to begin sales in the area. After bouquets proved popular, the business approached local florists to offer fresh flowers that larger suppliers cannot provide. The business also maintains a stand near its garden where customers can purchase arrangements. A partnership with Southern Kentucky Floral Exchange, an online storefront, allows Flowertown Blooms to extend sales beyond Owensboro into neighboring regions.
“Since that first year, we’ve actually expanded almost four times what we were doing,” said Jason.
The business grows and sells over a dozen flower species, specializing in wildflower arrangements featuring tulips, lilies, anemones, mahogany splendor, sunflowers, snapdragons, and more. Each season, the Womacks introduce three to five new species to keep their selection fresh. Tonya, who selects many of the varieties, said locally grown flowers offer brighter colors, fewer wrinkles and minimal pesticides.
From cutting to refrigeration to sale, market bouquets are often prepared within 36 hours before being sold. The Womacks begin preparation for each season well in advance; seeds are planted in December, while bulbs are planted between October and November. Alongside their full-time jobs, the Womacks cut on Thursday, arrange on Friday, and head to market on Saturday each week.
As sales continue to flourish, Flowertown Blooms looks to expand beyond its half-acre plot. The Womacks also aim to increase flower variety, emphasizing wildflower bouquets that offer a “whimsical” twist on traditional arrangements.
Jason said the couple hopes to continue strengthening their connection with the community through sales at the market as Flowertown Blooms grows.
“As long as we’re doing this and we’re able to, we will keep Owensboro’s farmers market a part of our lives,” said Jason.
Flowertown Blooms can be found on Facebook, where the business posts updates from the garden, vendor scheduling, and snapshots of customers and their purchased bouquets.
