Some things just stick with you as the years go by. For Steven Rose, that was the sweet flavor of Georgia peaches. It lead to a fruitful business called The Peach Truck, which will cruise into town June 19.
Rose spent his high school years in Owensboro, but grew up in Georgia. When he moved to Nashville in 2010, he was disappointed not to find the flavorful peaches he grew up with. In 2012, he decided to do something about it.
With his wife Jessica, he bought a ‘64 Jeep truck and, after returning to Nashville, started selling Georgia peaches out of it. Within weeks, the city bought more than 10 tons of peaches and the Roses were in business.
During the summer, the truck tours various states to bring fresh peaches all over, and they even ship right to your doorstep.
From 1:30 – 2:30 p.m. on June 19 the truck will be at Rural King, giving Owensboroans a chance to try them.
“[Everyone] should expect a long line of peach-lovers, an incredible team serving them and an all-around great time in the Rural King parking lot,” Steven said.
The couple is also excited to debut their first book, The Peach Truck Cookbook which is scheduled to be in stores June 25.
“Folks will have the opportunity to get their own copy at the truck,” Steven said.
Steven feels that the simplicity of the business allows people to get on board with the idea easily.
“The Peach Truck — they bring peaches on a truck to me, and they’re absolutely delicious. What’s not to love?” Steven said. “We feel like the secret to our growth is blowing people away with an incredible product and service, and always going above and beyond to make it right when we mess up. If you do that enough times, you can build something special.”
While it might be simple at heart, the business has garnered attention from publications like Southern Living, Food & Wine and Huffington Post.
“It’s incredible and humbling,” Steven said. “When we started, it was just a night and weekend gig. We never imagined it would be what it is today, but we’re eternally grateful.”
They two have even gotten some celebrity love.
“I remember being set up at Imogene + Willie in Nashville during our fourth season, and Jack White pulled up in his Tesla and goes ‘I’ve been waiting a long time for y’all to be back!’” Steven said. “It blew my mind.”
With all that attention, the two still appreciate their Owensboro ties.
“My sister still lives in town, and my parents were there until last year,” Steven said.
To keep up with The Peach Truck’s juicy adventures, visit www.thepeachtruck.com or follow them on social media.