The Orangetheory Fitness studio in Owensboro is expected to open in the coming weeks, though memberships can already be purchased and VIP classes begin this weekend. The boutique fitness studio offers high-intensity interval training during hour-long group workouts for all fitness levels.
The Owensboro studio is located at 2490 Calumet Trace Suite 1, in a new strip center that is currently being built next to Pet Supplies Plus in Gateway Commons.
Whitney Martin, who owns the studio with her husband Tyson, said they are eyeing a mid-January grand opening. She said members who sign up before then will get the best rates, plus access to VIP classes which start Friday.
Martin said Owensboro’s studio is state-of-the-art.
“It will include the most advanced equipment Orangetheory has to offer, with the ability to track and record heart rate, distances, and efforts throughout every class,” she said. “Lockers and showers are available, and each class is reserved through the Orangetheory App.”
Orangetheory is a class-based studio, meaning members can’t just walk in and do their own workout. It opens at 5 a.m. and has classes throughout the day and into the evening, with options for all fitness levels.
According to the Orangetheory website, “During our heart-rate based HIIT workout, your coach will guide you through our 5 different heart rate zones: resting, easy, challenging, uncomfortable and All Out, telling you when to push harder and when to pull back for recovery. The goal is to spend 12 minutes or more with your heart rate elevated in ‘The Orange Zone’ to boost your metabolism, burn fat and burn more calories.”
A workout alternates between short periods of intense work followed immediately by a recovery period of the same length or longer. This cycle is repeated throughout the workout.
The studio uses technology tracking so that members “know how hard they need to work in order to achieve the best results,” according to Orangetheory’s site.
Martin said aside from providing workouts, Orangetheory offers a community for members.
“Each class is led by best-in-class, certified fitness professionals who are there to make sure you get the most effective workout possible, and a great experience at the same time,” she said. “We meet you where you are and take you where you want to go.”
Martin said an Orangetheory membership includes access to more than 1,100+ studios nationwide. Contracts are monthly but do require a 30-day notice to cancel.
The Owensboro studio can be reached at 270-228-3938, orangetheoryfitness.com, or on Facebook and Instagram.
The couple also owns studios in Bowling Green and Evansville, and Martin said they are excited to expand to Owensboro.
“Our plan was always to have a studio in Owensboro,” she said. “We absolutely love what this workout has done for so many people and want to be able to provide it to as many people as we can. Both of us have a love for the Owensboro community, after graduating from and playing basketball (as well as baseball, for Tyson) at KWC.”
As of August 2021, Orangetheory Fitness has expanded to over 1,400 operating studios worldwide, in 50 states and 26 countries.
