Even though The Salvation Army’s Red Kettle Campaign offered more payment options than before, giving people the choice to donate through Google and Apple Pay, credit and debit cards, Captain Aaron Abram of The Salvation Army Owensboro said they fell $3,542 short of the organization’s $115,000 goal for 2019.
“We were very excited as we closed the huge gap to end up only 3 percent away from our goal over the last three days of ringing,” Abram said. “We are so grateful for all of the support our community at Christmas and throughout the year.”
Abram said a shortened donation season with Thanksgiving falling closer to Christmas and many retailers not allowing the kettle campaign to begin until Black Friday are to blame for the shortfall. According to Abram, an empty kettle is a $300 to $500 loss per day.
The Salvation Army of Owensboro was also short on volunteer ringers this year, but Abram used social media to thank specific bell ringers, to share who would be ringing at specific locations and to request volunteers, which helped in the last few days.
Abram feels optimistic about the upcoming year and being close to meeting the need for the annual budget.
“We are looking forward to an incredible 2020 as we strive to make an even bigger impact in Owensboro,” Abram said.
Even though the bell ringers aren’t out anymore, you can still donate by mailing a check to PO Box 943, Owensboro, KY 42302 or stopping by the office at 235 S. Ewing Rd.