A new logo now graces the south side of the Owensboro Municipal Utilities water tower located just off Frederica Street. The new design features the word Owensboro, with a backwards treble clef serving as a capital “S” and with an 8-string headstock as the top of the “b.”
OMU altered course from their initial design but stayed with the theme of the City’s self-proclaimed title of “Bluegrass Music Capital of the World,” a tagline which can be seen below the word “Owensboro.”
Public Relations Specialist Sonya Dixon said the decision came after the Bluegrass Initiative Task Force changed their pitch after seeing different designs from the community.
“They came up with something that was a blend of a lot of ideas that were put out there. We’re certainly very appreciative to that creative team for doing very good,” Dixon said.
The initial design featured a banjo with the head of the instrument serving as the first letter of Owensboro, plus the tagline below the name of the city.
The repainting of the water tower has been ongoing for just more than 2 months, with the new logo being added Friday morning. Dixon said the crew still has some work to accomplish and the curtain coming down Friday doesn’t showcase a complete project.
The OMU logo on the opposite side still needs to be accounted for according to Dixon.
“It’s a landmark. We’re proud to be using that as a way of welcoming people to Owensboro and to our community and also celebrating our bluegrass heritage,” Dixon said.