Kentucky Wesleyan College officials are hoping to keep breaking records this Giving Tuesday on November 29 as they try to meet their goal of $250,000 in donations.
KWC Senior Director of Development Leigha Taylor said since they joined the Giving Tuesday campaign 7 years ago, they have raised $1.59 million from donations from both alumni and community members.
“It’s just really inspiring to see the amount of people that come together to make the faith-based liberal arts education that we provide a possibility,” Taylor said.
The campaign’s theme this year is Paving the Way for Future Generations, focusing on how the College can continue to improve for years to come.
Taylor said Giving Tuesday has become one of the most important days of the year for the office, and it’s become the day when alumni or donors renew their monthly or yearly pledges.
“Not only does it provide an opportunity for us to raise much-needed funds for the Wesleyan scholarship fund, but it also provides an opportunity for donors to invest in areas that they’re passionate about,” Taylor said.
The gifts are able to be sent directly to different departments within the College, such as if a donor would like to contribute to sports rather than an academic department.
Last year, KWC set a new record in donations with $461,045 raised — more than double the goal of $200,000. Through 370 gifts, the College was able to invest back into the Wesleyan Scholarship Fund, academic programs and endowments, the Panther Athletic Fund, individual athletics programs, Campus Ministries and more.
Gifts for Giving Tuesday will be accepted on November 29, but Taylor said if a donor would like to give prior they can.
Interested donors can give on the website, or by stopping by the Martin Alumni Center on Nov. 29 to take part in the celebration.